Formed in 1994, Propellerhead Software is a privately owned company based in Stockholm, Sweden. Renowned for its musician-centric approach, Propellerhead has created some of the world's most innovative music software applications and technology standards. Musicians, producers and the media have praised Record, Reason, ReCycle and ReBirth applications for being inspiring, great sounding and of superior quality. Technologies such as ReWire and the REX file format are de-facto industry standards, implemented in all major music software.